A custom multilingual website for Mountain Dropoffs.

The problem.

Mountain Dropoffs needed one public website to serve its summer and winter transfer markets, in English and French, across a large library of destinations and local content. A generic theme or separate seasonal pages would have duplicated content and left the team manually changing the site as the seasons changed.

The systems involved.

The build combines WordPress, a custom theme and templates, custom content types for destinations, events and guides, WPML language handling, a site-wide summer/winter mode and Mountain Dropoffs' existing booking application.

What I built, and why.

I built the brochure website and its content structure. One seasonal switch changes labels, imagery and which destinations, news, events and guides appear; the same structured content remains reusable across both seasons and languages. I then connected those journeys to the existing booking application.

Responsibility and boundaries.

I was responsible for the brochure website: architecture, theme, templates, custom content types, seasonal logic, multilingual experience and booking handoff. Mountain Dropoffs retained the booking engine, transport operations, pricing and availability.

Implementation detail.

Destinations, events and guides are maintained as shared records rather than duplicated seasonal pages. The active season filters and presents them appropriately, while WPML carries the language journey through to booking.

The outcome.

One custom website now supports both seasons and languages from a shared content system and hands customers into Mountain Dropoffs' existing booking application. No traffic, conversion, booking, revenue or performance result is claimed here.

Related scenarios.

• Bespoke operational software
• Named system integrations